When Via Transportation launched its first annual TransitTech Executive Summit in May 2025, the goal was to establish a new flagship event that felt premium and executive-level, while still aligning with Via’s existing brand system. I contributed to the development of the summit’s branding, creating a visual identity that felt elevated and exclusive yet cohesive with the parent brand. The three-day event drew strong attendance and was met with an overwhelmingly positive response, helping position the summit as a credible and impactful industry gathering.

 

Credits:

Senior Designer: Ruochen Wei and myself