Partner and product marketing is a core part of my work at Via. I support ad campaigns and create gated content, product illustrations, and booth design for events and conferences, while also developing scalable, self-serve templates that empower non-designers.
Partner and Product Marketing at Via
Product Illustrations
Product imagery is frequently used across decks, proposals, and other digital marketing assets. I translate complex product functionality into clear, digestible illustrations while maintaining visual consistency across all created imagery.
With my editorial background, I lead the art direction for our sales collateral. I’ve developed a system that ensures consistency across both printed and digital materials. I also regularly design long-form guides for gated content, which consistently perform well.
Gated Content and Sales Collateral
This template was created for members of our partner marketing team, who have little to no design experience, to easily produce LinkedIn ads promoting upcoming webinars. It was built in Figma Buzz, which allows the design team to maintain brand and design standards while still offering flexibility and scalability. The template uses auto-layout and variant components, enabling it to adapt seamlessly without the need for manual design adjustments.
Webinar Template
