In September 2025, Via Transportation reached a major milestone by going public. Working within a small, cross-functional team, I helped extend the visual identity established for Via’s annual TransitTech Exchange, emphasizing themes of movement to capture the company’s mission. I contributed to a variety of print and digital assets, all developed on accelerated timelines to meet the fast-paced demands of the IPO launch.

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Credits:

Global Creative Director: Pierre Bernuchon

Creative Director: Rachel Mai

Senior Designer: Ruochen Wei 

Motion Designer: Tatiana Lam