In September 2025, Via Transportation reached a major milestone by going public. Due to the highly confidential nature of the process, I worked as part of a small, cross-functional team to support the IPO launch. The visual direction built on branding developed for Via’s annual TransitTech Exchange, drawing on themes of movement and momentum. I contributed to a range of print and digital assets, all produced under strict timelines and rapid turnaround.

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Credits:

Global Creative Director: Pierre Bernuchon

Creative Director: Rachel Mai

Senior Designer: Ruochen Wei 

Motion Designer: Tatiana Lam