In 2024, Via Transportation launched a brand awareness campaign during Black Friday for Citymapper in Times Square, where the challenge was introducing a less-familiar app to New York consumers. To quickly convey Citymapper’s value in a crowded environment, I developed a creative concept centered on the app’s “Get Me Home” feature, emphasizing simple and intuitive journey planning. I designed the storyboards and partnered with a motion designer to execute high-impact visuals.

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Credits:

Motion Designer: Tatiana Lam

Copy: Grace Kim & Elspeth Green

Citymapper Times Square Out-of-Home Campaign